As a Kenworth dealer and member of the Board of the BCTA (BC Trucking Association) I wanted to do something different this year. In the past we have had gifts delivered to the rooms of all our customers during the Annual General Meeting, usually these were some gadget or trinket with our company logo on them but you never really knew if anyone kept them or just gave them away after the meeting. I came across Alice’s book “The Driver” and I thought it would make a more unique gift that our customers are likely to keep, or at least have it as a coffee table book in their reception area.